Fashion DTC
0.9s load, +32% conversion
Migrated a growing beauty label from Shopify Plus theme to headless Hydrogen + Next.js — with a component CMS the marketing team runs unsupervised.
Built on best-of-breed commerce infrastructure
Shopify Hydrogen
commercetools
BigCommerce
Sanity
Contentful
Algolia
Stripe
Vercel
Built For · Business Leaders
Headless built for your role, not just your stack.
Different teams have different KPIs. Our builds solve for each one — from the CMO shipping weekly drops to the MD reporting on annual TCO.
Book a Free Consultation →
For Marketing Teams
Launch landing pages, drops, and campaigns without a dev ticket. Drag-drop CMS your team actually adopts.
For Startup Founders
Go live in 8–12 weeks. Sub-second speed compounds into higher conversion, lower CAC, faster payback.
For Operations Heads
One backend for inventory, orders, and CRM. Stop firefighting sync issues between Shopify, ERP, and 3PL.
For Enterprise MDs
SOC2, PCI, auto-scale for flash sales, predictable TCO — and no vendor lock-in on any single layer.
The Pitfalls · Monolithic Commerce
Why your current store is capping your growth.
Four patterns we see in every replatform conversation. If two apply to you, headless is the answer.
Slow store = lost sales
Heavy monolithic templates and poor Core Web Vitals push loads to 3–5 seconds, killing conversion at the top of funnel.
Template trap
Every DTC store looks the same. Theme limitations block the differentiated brand experience your customers actually remember.
One channel only
Your monolith can't power a mobile app, in-store kiosk, or Instagram shop from the same catalog without three separate rebuilds.
Dev bottleneck
Marketing waits weeks for a landing page. Every campaign becomes a ticket in a dev backlog that's already three sprints deep.
What We Build · Full Commerce Stack
Every layer of your headless stack, delivered.
Six workstreams that ship together — or slot into your existing team's roadmap.
Storefront
Build a better storefront →
Blazing-fast custom storefronts
Figma to Next.js, SSR/SSG, sub-second loads, 95+ Lighthouse across every route.
Integration
Connect your systems →
API & integration layer
GraphQL gateway that stitches commerce, CRM, ERP, and 3PL into a single client-facing API.
Content
Empower your content team →
Headless CMS integration
Marketing owns the page. Component-based authoring in Sanity, Contentful, or Storyblok.
Search
Improve product discovery →
Search & personalization
Faceted search, typo tolerance, and 1:1 recommendations powered by Algolia or Typesense.
Performance
Speed up your store →
Edge caching & performance
CDN-first architecture with ISR, edge functions, and image optimization built in from day one.
Omnichannel
Go omnichannel →
Omnichannel deployment
One backend powers web, iOS, Android, kiosk, and social commerce endpoints — with unified analytics.
Use Cases · By Business Model
Start with the type of commerce you actually need.
DTC, B2B, marketplace, content-led — the architecture changes with your business model, not your logo.
Book a Free Consultation →DTC Storefront
Best for: Lifestyle, beauty, and fashion labels
A polished storefront for beauty, fashion, and lifestyle brands — with editorial content blocks, shoppable video, and a checkout tuned for mobile-first buyers.
Fashion
Beauty
Lifestyle
Business · Impact
Numbers that move the P&L.
3.2×
Faster page loads versus monolithic Magento or Salesforce Commerce.
+28%
Average conversion uplift measured after headless replatform.
60%
Less dev dependency for the marketing team on weekly launches.
8–12
Weeks from kickoff to a launched, cutover storefront.
Compare · The Three Paths
Headless vs monolithic vs DIY.
A side-by-side across the six criteria that show up in every executive commerce review.
| Business outcome | Monolithic platform | DIY headless | Tricore headless build |
|---|---|---|---|
| Page speed | Heavy, 3–5s loads | Depends on team | ✓ Sub-second + edge |
| Marketing autonomy | Ticket the devs | Partial | ✓ Full drag-drop CMS |
| Omnichannel | One channel only | Custom per channel | ✓ One backend, N frontends |
| Total cost (yr 2) | High + platform fees | Unpredictable | ✓ Predictable, swappable |
| Time to launch | 6–9 months | 9–15 months | ✓ 8–12 weeks |
| Security / compliance | Vendor-locked | You own it (risky) | ✓ PCI + SOC2 patterns |
Architecture · Decoupled by Design
One backend. Every channel your buyer touches.
Backend Services
Commerce Engine
Headless CMS
Search & Recs
Payments
ERP / OMS
API Layer
GraphQL Gateway
<100ms
Channels
Web Storefront
Mobile App
In-store Kiosk
Instagram Shop
Voice / Chat
Tech Stack · Best-of-Breed
We pick the right tool for each layer.
No single-vendor lock-in. Swap any layer without rebuilding the rest.
Discuss Your Tech Stack →Frontend
Next.jsRemixAstroNuxt
Commerce Backend
Shopify HydrogencommercetoolsMedusaSaleorBigCommerce
CMS
SanityContentfulStoryblokPayload
Search & Data
AlgoliaTypesenseMeilisearch
Payments
StripeRazorpayAdyen
Infra
VercelCloudflareAWS Edge
Process · From Kickoff to Cutover
A four-phase build, predictable in weeks.
The same disciplined process we've run for DTC founders, B2B distributors, and enterprise retail — with clear gates at every phase.
01
Discovery & commerce audit
We map your funnel, integrations, and revenue blockers. You get a Lighthouse report, integration map, and 12-month ROI projection.
02
Architecture & UX design
Component-based Figma design system, API contracts, and CMS content model — reviewed with marketing, ops, and engineering.
03
Build & integrate
Storefront, API gateway, CMS, and integrations built in parallel sprints. QA, load testing, and staging cutover included.
04
Launch, monitor & scale
DNS cutover with rollback, RUM monitoring, and a 90-day post-launch optimization sprint to lock in conversion gains.
Case · Studies
Real brands. Real outcomes.
Three recent builds where headless changed the trajectory of a business — not just the tech stack.
B2B Distributor
40% fewer support tickets
Built a wholesale portal with customer-specific pricing and credit terms — ops went from three CSV syncs a day to zero.
Multi-brand
3 brands, 1 backend
Consolidated three sibling DTC brands onto one commercetools backend with three distinct Next.js storefronts — shared cart, unified analytics.
Enterprise · Ready
Enterprise grade, startup speed.
Security, compliance, and scale MDs and Ops Heads need — without a two-year procurement cycle.
Talk to an Enterprise Expert →PCI & SOC2 ready
Tokenized checkout, audit logs, RBAC, and pen-test-ready deploys from day one.
99.9% uptime
Edge caching, CDN, and 24/7 monitoring — with runbooks for every failure mode.
Auto-scale
Handles flash sales and 10× traffic spikes without a single infra ticket.
Predictable TCO
No hidden platform fees. Each layer is swappable — you never get locked in.
FAQ · Before We Start
Answers we give every commerce audit.
Still have questions? Book a call and we'll walk your team through it in 30 minutes.
Will our marketing team need devs to update content?
No. Every page is composed from CMS-managed components (Sanity, Contentful, or Storyblok). Marketing publishes without deploys — you get the same authoring speed as a Webflow site, backed by a real commerce engine.
What's the ROI vs staying on monolithic?
Across the last twelve builds, conversion lifted 20–40% within the first quarter after cutover, and 12-month TCO dropped 25–35% once platform fees and dev-support hours were rolled in.
Is it secure enough for enterprise?
Yes. We build to PCI-DSS 4.0 patterns, ship SOC2-friendly logging and RBAC, and support single-tenant deploys where required. We'll walk your security team through the architecture during discovery.
How long does a migration take?
8–12 weeks for a standard DTC or B2B build, including CMS content migration and integrations. Enterprise multi-brand programs run 4–6 months, phased so you launch brand-by-brand rather than big-bang.
What does pricing look like?
Fixed-scope builds start at $60K for DTC, $120K for B2B portals, and scale from there for enterprise. Every proposal ships with a phased payment plan tied to launch milestones — no open-ended retainers.
Do we own the code and the infrastructure?
Fully. All code is delivered into your GitHub org, deployed into your Vercel / Cloudflare / AWS account, and documented so any competent team can maintain it. There is zero Tricore lock-in.
Audit · Let's Talk Scale
Let's build a store your business can scale with.
Book a free commerce audit. Within 48 hours you'll get a speed report, an integration map, and a 12-month ROI projection tailored to your brand.
✓ No spec needed✓ No hard sell✓ Clear roadmap
