Dolls Kill, USA

Dolls Kill is a global online fashion brand for young persons of all genders.

Overview

Dolls Kill is a global online fashion brand for young women. The company was named the “Fastest Growing Retailer” in 2014 by Inc Magazine, which also included Dolls Kill as one of the “Top companies in San Francisco.” Dolls Kill operates a retail website that sells clothing, shoes and accessories and features four collections showcased by “Dolls,” models that embody character personas for each collection’s style. Dolls Kill is known for featuring kawaii, punk, goth, streetwear and festival fashions.
 
Dolls Kill was co-founded in 2011 by Shoddy Lynn, a former DJ who went by the stage name DJ Shoddy Lynn,and her husband Bobby Farahi

Challenge

DollsKill is very big website and it has high level of customization in it.

• High level of customization in theme and functionality.
• Color swatch functionality.
• Olapic Photorank services.
• Mailchimp customization.
• Different order statuses.
• Shipping Methods.
• Payment Methods.
• Import script for products.
• Product barcode & labels generation script, their measurements to fit on package.
• Export functionalities. For product, Order etc.
• Ajax based cart page and add to cart. Changed layout of cart.
• Different versions of cart page for A-B testing.
• Change in layout of checkout page, Customized checkout extension to do that.
• Manufacture management and mapping with categories.
• Login functionality in popup.

Approach

Our team at Tricore InfoTech Pvt. Ltd. gathered the clients’ requirements after a detailed discussion with the client, and proposed an idea for a centralized online solution that fulfills all the clients’ business needs.

Solution

Prepared Extensions for different functionality. We did all customization in code with custom extension, We did not modified core files.
 
Purchased theme and done high level of customization in it, We followed all magento rules and did not modified core or theme original files so while we upgrade theme of magento it will not create any issue,
 
Customized swatch extension to auto select swatch and change image on selection of swatch.
 
Implemented Olapic Photorank services and customized it’s design and functionality as per need.
 
Customized mailchimp functionality to pass extra parameters from site with email.
 
Developed extensions for different order statuses for Employee purchase, Preorder Purchase and Fraud orders.
 
Customized Shipping methods as per client’s requirement. Used around 16 flat rate shipping method.
Integrated Paypal, Stripe and Affirm payment methods and done customization, For paypal I have skipped review page, Affirm only for US customers and Removed Name from stripe checkout and auto selected save in vault.
 
Developed many scripts for to add products, update products attributes, Image upload etc.So we can use CSV to add, update products and images.
 
Developed script to generate product barcode and labels, I have generated barcode and labels in Doc and PDF formats. It was tough to set measurements to fit labels on package,We achieved that by implementing different solutions.
 
Custom export functionalities for products, orders, customers, invoice, gift card, credit memo etc, We have set export for required attribute at grid of each.
 
Created cart page ajax based so page does not load on edit items qty, delete items, Apply coupons, change country etc, We have managed shipping methods on change of country here, And in ajax add to cart we have customized minicart functionality.
 
Developed Different versions of cart page for A-B testing. So you can see different cart page design on different cart page URL, We have created 3-4 versions of cart page.
 
We have changed checkout page layout, we removed some blocks from checkout page and set some customization there.
 
We have customized magento manufacturer management extension to meet our need, We have mapped manufacturer attribute option with manufacturer and category with same name. We have added some functionality to display all manufacturers on Brand page.
 
We have customized old magento login functionality and set login by popup, We have set login in 2 steps if user is already registered then asks for login and if new user then ask for registration on entry of email.
 
Implemented GTM data layer and customized it, Added click events at different places to track event.